3 SOCIAL MEDIA TRENDS TO WATCH IN 2016
2015 was a great year for tech & social media development & milestones. We have seen various new features & innovations. New changes are emerging faster than we could ever imagine. I personally believe, marketers should keep in mind the following trends when getting ready for 2016.
In 2015 we have seen the rise of many new companies focusing on live streaming features, such as Periscope, Meerkat, Livestreaming etc. Marketers are currently experimenting with various apps as a storytelling tool. As Facebook is currently working on its live streaming feature called “Facebook Live”. It’s no doubt that it will be one of the strongest broadcasting tool in 2016 with 1.5 billion users. Even Mobile manufacturing giant Samsung phones have live broadcasting feature on their latest phones. In 2016, we can expect companies of all levels to play with this trend. Won’t be surprised, if a professional social network like LinkedIn starts giving such features to its users.
Virtual Reality / 360 Degree Videos
In 2015, Virtual Reality tools became affordable and currently can be easily experienced with the help of your smartphone. Yet, it’s not widely used by everyone. But, I am sure to see more virtual reality videos in 2016 from brands, publisher, events, etc. As the 360° cameras are becoming affordable, users of social media networks will be able to make and share 360° videos with its followers with ease. Recently, we have seen the 360° video of Star Wars : The force Awaken on Facebook.
Interest based contents / ads was the trend of 2014 – 2015. In the mid of 2015, we have seen the rise of the concept of social selling. Social Media giants such as Facebook, LinkedIn already started playing with this feature. Facebook already implemented “Buy Button” B2C players. Also with LinkedIn Sales Navigator, users can stay one step ahead when it comes to B2B selling. This year, we can expect all the global brands, SMEs, Start-ups directly start selling their product and services via social media channels. Also, the emergences of the Buy Button in Pinterest on smartphones are expected to boom in this year. Also, it’s time for Instagram, LinkedIn to offer such online store for companies to showcase and sell their products.
2015 had been a fast year for social media. Looking back at the historical trends and current technologies, I am sure 2016 is going to be a great year for social media and marketers need to me prepared with these trends to take their brands to the next level.