Best Practice for Content Marketing on LinkedIn

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Tips for Boosting your Social Selling Index ( SSI ) Score

LinkedIn’s definition of LinkedIn’s Social Selling Index (SSI) is a measure that ranks a company or individuals’ utilization of LinkedIn as a social selling tool. Based on four variables your SSI score is being calculated

  • Data about your professional brand
  • Data about your use of LinkedIn to find prospects
  • Data about your engagement on LinkedIn
  • Data about your relationships

Before I proceed with how to boost your Social Selling Index, it’s important to understand. What’s social selling and why it’s so important ?

Social Selling

Social selling is leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals / KPI.

Why is it so important ?

Days of Cold Calling are over. Buyers are more aware of you and your products than ever before, Thanks to various social media channels. It’s utterly important to know the need of your buyer, know what problem(s) your buyer is facing and learn about his/her interest. As a sales person you need to step up to Industry 4.0 level, where information is readily available.

And that’s where social selling can help B2B buyers.

This sales technique enables better sales lead generation. You can learn about your buyers need, problems and solutions he/she is looking for. It eliminates the need for awkward cold calling. When you make your first call to your prospective customer, you directly provide answers to his/her problem. Which enables you to create stronger impression and helps you to build and maintaining relationships is easier within the network. According to LinkedIn Research Center, you are 51% more likely to hit quota if your SSI score is good.

Check your Social Selling Index here: https://www.linkedin.com/sales/ssi

So, now that I got your attention, here’s how to improve your Social Selling Index (SSI) Score:

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  • Complete your profile: Before approaching any future customer, you must complete your profile 100% and make sure you have a professional representable profile picture.
  • Add Rich Multimedia: use the rich content on your profile such as your company website, presentations, and videos etc related to your function.
  • Give & Get Endorsed: Request your existing customers, colleagues to endorse you. Endorsed others, request for recommendation.

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  • Stay hungry and proactive: Search and find your prospective customers via LinkedIn or LinkedIn Sales Navigator tool. Don’t just send out random request. Always add personal touch why do you want to connect to that person.
  • Use Filters: Use the detailed filter criteria’s of LinkedIn Sales Navigator to find the right clients. With recent updates of LinkedIn Sales Navigator, it automatically organizes the search results based on the decision maker. It’s always learning and improving.
  • Regular Follow up: Stay on top of their mind. You are not the only one who is contacting them for business. So you should regularly check-up and engage with your clients.

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  • Daily Engagement: Spend just 15 mins per day to like and comment shared by your prospective customers.
  • Share Contents: Share relevant contents, research, articles which are industry related and can add value to your peers and future customers. Establish yourself as an expert.
  • Join Groups: Join groups related to your industry and actively engage in niche discussion. By sharing your view and expert opinion you can open doors to business which you have not even thought of.

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  • Use InMail: You can contact ANYONE in LinkedIn platform by using credible InMail service of LinkedIn and LinkedIn Sales Navigator. Reach out to your prospective customers and engage in genuine discussion.
  • Grow your network: to start with, connect with your ex-colleagues, current colleagues. And if you want to connect with prospective customers, make sure you add a genuine message / introduction stating why you want to add him/her in your professional network. Use Team Link / Mutual connections to introduce you to your prospective customer. A warm introduction will take you a long way.
  • Target the decision makers: Your time is valuable. So, focus on connecting with people who will make the decisions at the end of the day. In the B2B scenario, there’s up to 12 people sometime involved, before you get your golden RFQ. So, use the LinkedIn Sales Navigator to narrow down to the persons who make the final decision.

 

If you are new in LinkedIn and the concept of Social selling. Then, you need to spend at least 1-2 hrs just one day in the beginning to set your profile right. After that, if you regularly spend 15~20 mins daily, and follow the above tips, in no time your SSI score will boost up in no time.

Feel free to add your comments / view / your opinion, if you have better practice or examples for boosting your social selling index.

 

Remix OS – New OS is in town & it’s awesome + free !!

Not so long ago, I came across a Kickstarter project named “Remix Mini – The World’s First True Android PC” by Jide Tech, where they were offering a fully operational personal computer for $ 20 (1 GB version) & $ 40 (2 GB version). It definitely caught my eyes for two reasons:

# 1: World’s First Android PC

# 2: Insanely low price

I got my hand on Remix Mini in November 2015, wasn’t disappointed at all. They delivered as they promised. It was cool in design, easy to set up and fast android operating system that the market has to offer.

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Well, the Jide team didn’t just stop there. A few weeks ago, in CES 2016, they had announced that, they will release the Remix OS for FREE for everyone. On 12th of January, 2016, they opened the door for everyone to download the Remix OS for free. Before, I go into detail about its features, allow me to explain what is Remix OS?

Remix OS is a fully customized Android. But unlike other Android OS, it has a user interface. What does it mean? Imagine you are using an Android OS on your PC or Laptop or even on your TV, but it feels like a desktop operating system. In other terms, it’s like a Windowed Android OS. It has a task bar, a desktop, and support for running Android apps, like Windows OS or OS X.

Features_Remix_OS_Jide_Tech

Now getting back to its features, it basically runs on any Intel based PCs, even on Macs. One of the coolest things about using an Android based OS, is you can download / use over 1.6 million of Android apps available on Google Play Store. For example, you can run adobe applications. Microsoft office, Chrome browser and what not. Just like other operating systems in the market, it offers start menu, multi-window features, ability to minimize, maximize, drag & drop etc. All you need to do is to download the Remix OS on a USB 3.0. Plug it in and run. It even gets better, you can use the Remix OS on a Windows or Mac PC. It will run without any interference. All these you get without spending a single penny. Just make sure your USB and Computer has the following minimum requirements:

  • A USB 3.0 flash drive that supports the FAT32 format, with a minimum capacity of 8GB and a recommended writing speed of 20MB/s.
  • A CPU with 64-bit compatibility.

The team behind Remix OS, is just not from any other company. This is just the beginning and they are here to change the world of technology. I am personally convinced after using my Remix mini and Remix OS. Try it out yourself. You can download it here:

 

DID TESLA MOTORS FINALLY MEET ITS MATCH? TESLA-S vs FFZERO-1

Well, we don’t need to wait that long to answer that question, as a new automotive company named Faraday Future, just announced FFZERO 1, super electric car at CES 2016. Faraday Future located in California was operating in stealth mode for last 1.5 years and they revealed the FFZERO 1 including a full video of the car’s features. One of the coolest feature is, variable platform architecture, in other words modular basis of its design, which can be a complete game changer in the automotive industry.

Launch of FFZERO1 at CES 2016

Experts are saying this company is going to disrupt the automotive industry. One thing is for sure, once the car will be out in the market it will definitely give high competition to Tesla Motors.

Tesla was the No # 1 Electric Vehicle brand in the USA in 2015. The company introduced Model X and with newer version of Tesla S, total delivery of vehicles was 50,580 in 2015. Also, when it comes to technology and features in a car, Tesla was undoubtedly leading the EV market. Until, Faraday Future showed the FFZERO 1 concept car.

Best way to compare this two company is to compare their latest car models specification and features. So, I took the liberty to carry out some comparative research between Tesla S P85D Model and FFZERO 1  model and the result speaks for itself:

Comparison between TESLA S and FFZERO 1

When it comes to horsepower, FFZERO 1 have massive 1000 horsepower with 4 quad core motors. Also when it comes to acceleration, both the model are neck to neck. Also, FFZERO1 claims to be 45 mph ( 72 km/h ) faster than Tesla S P85D. Within thrashing 200 mph ( 321 km/h ), it’s no doubt it’s more powerful than Tesla S P85D Model.

When it comes to battery, it’s yet to disclosed about FFZERO 1’s battery range. Till date, Tesla cars are unbeatable, considering range of the battery. It would be definitely a challenge for Faraday Future to match, even to overcome battery feature.

While designing this new super electric car, Faraday Future took the liberty to integrate some of the latest features that technology has to offer.

Here’s the key features of the FFZERO1:

Key Features of FFZERO1

We need to a bit longer to experience these features. For now, all we know that Faraday Future, collaborating with various companies such as LeTV in China to implement up-to-date features in the car. This company have promised to deliver the best quality EV. With 550 employees on board + renowned automotive industry experts, we can definitely expect a key competitor to Tesla. As Tesla is not present in CES 2016, we need to wait a bit more to see Elon Musk’s reaction on FFZERO1’s high ambition.

No matter who wins this competition, one thing is for sure customers are going to experience some innovative features that today’s technology has to offer.

Reference: www.theverge.com ; www.engadget.com ; www.faradayfuture.com ; www.teslamotors.com

3 SOCIAL MEDIA TRENDS TO WATCH IN 2016

3 SOCIAL MEDIA TRENDS TO WATCH IN 2016

2015 was a great year for tech & social media development & milestones. We have seen various new features & innovations. New changes are emerging faster than we could ever imagine. I personally believe, marketers should keep in mind the following trends when getting ready for 2016.

Real-time Streaming

In 2015 we have seen the rise of many new companies focusing on live streaming features, such as Periscope, Meerkat, Livestreaming etc. Marketers are currently experimenting with various apps as a storytelling tool. As Facebook is currently working on its live streaming feature called “Facebook Live”. It’s no doubt that it will be one of the strongest broadcasting tool in 2016 with 1.5 billion users. Even Mobile manufacturing giant Samsung phones have live broadcasting feature on their latest phones. In 2016, we can expect companies of all levels to play with this trend. Won’t be surprised, if a professional social network like LinkedIn starts giving such features to its users.

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Virtual Reality / 360 Degree Videos

In 2015, Virtual Reality tools became affordable and currently can be easily experienced with the help of your smartphone. Yet, it’s not widely used by everyone. But, I am sure to see more virtual reality videos in 2016 from brands, publisher, events, etc. As the 360° cameras are becoming affordable, users of social media networks will be able to make and share 360° videos with its followers with ease. Recently, we have seen the 360° video of Star Wars : The force Awaken on Facebook.

360_Degree_Video_Virtual_Reality_VideoCurrently, YouTube / Facebook allows us to upload 360° videos.  With no doubt, we expect to see more of this trend in 2016 as the tools will be more available to users.

Social Selling

Interest based contents / ads was the trend of 2014 – 2015. In the mid of 2015, we have seen the rise of the concept of social selling. Social Media giants such as Facebook, LinkedIn already started playing with this feature. Facebook already implemented “Buy Button” B2C players. Also with LinkedIn Sales Navigator, users can stay one step ahead when it comes to B2B selling. This year, we can expect all the global brands, SMEs, Start-ups directly start selling their product and services via social media channels. Also, the emergences of the Buy Button in Pinterest on smartphones are expected to boom in this year. Also, it’s time for Instagram, LinkedIn to offer such online store for companies to showcase and sell their products.

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2015 had been a fast year for social media. Looking back at the historical trends and current technologies, I am sure 2016 is going to be a great year for social media and marketers need to me prepared with these trends to take their brands to the next level.

How much money did facebook lose in 60 minutes today?

When it comes to social media, facebook is the titan. It’s been 60 minutes now and facebook is down. Yes, facebook is down for more than 60 minutes+

Usually, facebook don’t go down for more than a minute or two. One of the major source of income for facebook is coming from advertisement revenue. Ever wondered how much money they lost in last 60 minutes?

Well, the math is simple…

According to www.fastcompany.com facebook makes 230 dollars per seconds, so if you convert that to 60 minutes, then it looks like this

facebook lost money Yes, they already lost over 0,8 million+ dollar. But nothing to worry, according to techcrunch.com, after 30-45 minutes of outage, some are reporting that it’s back online. Others are reporting it’s still down. Seems like, it’s coming back online slowly on a server-by-server basis.

According to NBCSandiego, a Facebook spokesperson said the outages were caused by a configuration issue.