7 simple ways to increase your ranking in LinkedIn

For a long time, I was thinking about writing an article on LinkedIn, specially focused on professionals who are in mid-level of their career or just finished their Masters and looking for a new career opportunity. There’s many blogs, articles written on how to make an ideal profile on LinkedIn. Most of the blogs touches the basic ground for sure, but I wanted to focus a bit more on how to increase your ranking in LinkedIn pragmatically.

So here’s my 7 simple ways to increase your ranking in LinkedIn…

Step # 1: Choose a professional picture

Let me get one thing straight in the beginning; “This is NOT Facebook”.

You can put your drinking, partying pictures, family pictures, selfies on Facebook, but not in LinkedIn. Recruiters appreciate a social employees, no doubt about that, but it will not help you land the dream job you are looking for. I have seen many users using their Passport photo as LinkedIn profile picture. Ask yourself this simple question…

“Are you applying for a visa via LinkedIn?”

So, please get a professional photo taken by a photographer. If you are a fresh graduate, can’t afford a photographer’s service charge. Just ask one of your friends, to take a picture of in outside in a park when it’s a sunny day or even you can take a picture in the university premises. Make sure your face is clearly visible and don’t forget to smile.

LinkedIn Profile Picture
Example : LinkedIn Profile Picture

Step # 2:  Start networking

Start connecting and networking with your colleagues, ex-colleagues, classmates. Spend a few minutes in sending a personalized invitation. LinkedIn provides standard templates, but it’s always appreciated / liked by recipients when you a little personal touch to it.

Also, don’t hesitate to add professional in your business fields or recruiters, but please add a line or two in the invitation, why you would like to connect to them. Don’t just send out add request, just for a sake of it, be professional.

Example: Personalized message LinkedIn

Networking professionals will land you jobs and career opportunities before you know it.

Step # 3: Get your profile proofread by a professional

You may have a brilliant CV and excellent achievements, but you have grammatical mistakes in your profile, the likely hood of your getting called for an interview is lower. I work closely with HR colleagues in my current professions and I have seen CV’s getting rejected due to poor grammar skills. According Harvard Business Review, people who care about their writing demonstrate credibility, professionalism, and accuracy in their work.

Example: Good Profile Content
Example: Good Profile Content

Firstly, get your profile’s contents checked via free grammar checking software’s (for example: www.gingersoftware.com). Then ask your friend who is good in English

Step # 4: Don’t apply for just any jobs, because you are desperately looking for one.

A lot of fresh graduates and experienced professionals start applying for jobs out of desperation. Remember one thing, every time, every single hasty job application you send out, you are closing door to that company.

Example: LinkedIn Job
Example: LinkedIn Job

Read the job profile thoroughly, see the language requirements and skills. For example, usually in the Netherlands, if the employer is looking forward expats, they post the job in English. Don’t apply for a job where language requirement is Dutch or German or a language which you don’t know.

Most importantly, think through and adapt your CV accordingly based on the job you want to apply for.

Step # 5: Add achievements & extracurricular activities

While counselling many of professional networks and friend about how to make an ideal profile on LinkedIn, I encounter many saying “I don’t have any achievements in my professions”.

You have worked 3-4 years and at a mid-level or managerial position, but don’t have any achievements??

Think again? Achievements, not necessarily means that you have received a certificate for something. If you have an award or certificate, that’s great, put in on the LinkedIn profile under respective jobs or academic degrees.

Example: Achievements LinkedIn
Example: Achievements LinkedIn

On the other hand, if you don’t have any awards in paper, think once again. Maybe you have optimized or reduced cost to the company or achieved your KPI 100% or beyond. Or maybe you introduced or came up with an idea to make a project more efficient, which resulted in an increased sales.

It’s just a food for thought. End of the day, even the laziest man has achievement, you must be wondering how. As rightly quoted by Bill Gates, “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”

Last but not the least, don’t forget to add your extra curriculum activities. It represents your personality. For example, you were the class president, it shows your leadership skills or you were part of football team, which showcases that you are tend to be a team player.

Step # 6: Ask for recommendation and endorsement

You can always ask your colleagues and classmates to write a few lines about you, your work as a recommendation in the LinkedIn. You don’t necessarily have to ask via email. You can always casually ask them to do it in their free times. Remember one thing, Recruiters doesn’t know you as a person or doesn’t know your excellent interpersonal skills. The best way to showcase that, via your network or people who knows in professionally and personally via LinkedIn recommendation feature

Example: Recommnedations in LinkedIn
Example: Recommendations in LinkedIn

Step # 7: Add the projects

Add the name of the completed projects that you have worked. By including the name of the projects, you will not only showcase that you have experience in handling / managing / contributing projects, but also it will work as keywords; and will increase your ranking in LinkedIn.

Example: Projects in LinkedIn
Example: Projects in LinkedIn

What is LinkedIn: it’s the world’s largest professional network with 300 million members in over 200 countries and territories around the globe. If you are looking for a job or want to take your business to the next, this is the right place to be.

The poisonous root of Euro crisis

I still remember the day Euro coins and banknotes entered circulation on, it was 1st January 2002. Famous international News channels such as CNN, BBC to even Bangladesh’s local news channels BTV, ETV were telecasting this historic day live. All this started in Maastricht, Netherlands itself, as it is the fruit of Maastricht Treaty itself. Today, it’s 18th January, 2013. It’s been 11 years since that Historic day and here I am in the Netherlands, writing about “The poisonous root of Euro crisis”. Sounds like a script from a Hollywood movie, but frankly, I never thought this currency would go through such disastrous phase and I will be actually writing a blog about it.

Obviously the first thing that clicked my mind even before starting to research about it was “Why did it all go wrong? There has to be a rotten apple in the basket or poison in the root of the European Union tree to actually go through this Euro crisis. In order understand the overall situation; I will go through step by step with the help of my Euro Crisis Mind Map, and rationalize most probable global financial crisis scenario.

Why did it all go wrong?

It has to be the bad luck of the European Union, because the Euro crisis took place when European identity had begun to emerge and take their place. But, it actually started with the U.S. financial crisis of 2008-2009, when the global economy started to experience slow growth and this had lead to exposure of the unsustainable fiscal policies of European countries and around the globe. It’s the basic structural loophole that exists in the Euro zone system.

  • Firstly, the Euro zone system has monetary union without a fiscal union, i.e. Since the birth of the Euro zone, there was contradiction as it had inherited contradiction of having a monetary union but not a fiscal union. Each country had to follow a common fiscal path, but there is the existence of a common treasury to enforce, i.e. Authority to spend was driven by political force. As a result the European central bank had no control over monetary deficit.
  • Secondly, Euro zone countries differ in terms of productivity & structure. Most of the Euro zone countries have a lower productivity level in comparison to Germany. Even when it comes to unemployment rate there exists vast difference. Also Global Competitiveness index for the Euro zone countries differs in terms of ranking and secure.
Unemployment Rate in EU (Decemeber, 2012)
Unemployment Rate in EU (Decemeber, 2012)
  • Thirdly, Rising government debt due to cross broader lending to be blamed for such disaster. For example, Greece’s debts became so large that it exceeded the GDP, i.e. The total size of the Greek economy.  As a result the investors demanded higher yields on bonds, which worsen Greece’s depth condition by raising the cost of the country’s debt burden. Due to inevitable chain reaction  the market began to drive up the yields of the bond yields in the other heavily indebted countries in the region. Even non- European countries like USA, Britain, Japan have substantial exposure to bank debt to GDP. It’s the not Euro zone but also the overall world economy is part of the current global economical crisis.
An Overview of the Gross Govt. Debt /GDP
An Overview of the Gross Govt. Debt /GDP
  • Lastly, the overall decision making on financial assistance process within the Euro zone is problematic as it requires harmony among all the member representatives of states. Political decisions are taken by respective countries which affect the economy but monetary decisions are taken by European Central Bank (ECB). But ECB being central bank has limited focus on the overall economy of the respective member countries. In brief, economic policies were formulated and controlled by respective national governments, but monetary policies were controlled by the ECB.


Euro Crisis - Mind Map
Euro Crisis – Mind Map

Cure to this disease: Europeanization of the banking sector

The way, I see it, the only way to cure this poisonous root lies in the basic structural loophole that exists in the Euro zone system. As the Euro zone system has monetary union without a fiscal union. But having both monetary and fiscal unions won’t solve the problem as parliaments would have to give up the right to set taxes and determine public expenditure. Thus, most practical approach would be Europeanization of the banking sector, i.e. Banks would no longer be allowed to hold as many domestic government bonds as countries will have to give up sovereignty. Also, this approach will be more acceptable politically as this will be carried out by the independent European Central Bank. In this way, banks will be less exposed to their national politics thus financial sector stability will be ensured even if a national government has financial problems. Moreover, national governments will not have to worry about national banks’ problems as banks would be recapitalized at the European level. In addition to that, providing funds will be possible as control and supervision of the banking system will be taken place at European level.