Best Mobile Messaging Marketing Tools for B2B Industries in EU

Ask any marketer, what tool they use for reaching out B2B customers in the EU. Most of them are likely to say, direct mails, social media, emails, etc. We have already seen many B2C companies, News Agencies, magazines, event-management agencies in America have started using several mobile messaging marketing tools to reach out to their customers and to enhance their brand presence.

Am I the only one who thinks that marketers can reach their B2B customer more easily and effectively using Mobile Messaging Marketing Tools? B2B industry in the EU is still using old school methods of acquiring and retaining their customers. Nothing wrong in that. But in order to stand out in the crowd, I think it’s time to step up and use unconventional tools create that WOW factor. Here’s my Top # 3 mobile messaging marketing tool for B2B industry in the EU.

Best Mobile Messaging Marketing Tools for B2B Industry in EU

Number # 1 – Whatsapp

54,9% people in western Europe owns at least one smartphone and that’s the highest in the world. For example, the Netherlands has one of the highest smartphone penetration rate in the world with 61% WhatsApp adoption rate. Imagine the number of customers you can reach out in one go. Moreover, Whatsapp has recently introduced Web Version, where typing and managing the contacts are even more easily than before.

As a B2B Company all you need to do is to have a fixed number, which your customers can add as a contact. You will not only be able to take care of customer request quicker, moreover, be able to reach them proactively with your latest offers/products.

Number # 2 – Snapchat

Snapchat – photo-sharing app has expanded in recent times to go beyond sharing disappearing photos. Snapchat has recently signed up with several companies such as BuzzFeed, Daily Mail, Cosmopolitan, MTV, Fusion, CNN, Vice, Food Network, People etc. The core idea is simple, “Less is More”; the users get to view the videos, images, news items in a very compressed format.

In the EU, this trend is still limited. By Snapchat, B2B Marketers can promote their events, showcase employer branding (for example, how it’s to work at X, Y, Z company). If your company doesn’t have the budget for paying $ 750,000 (Approx € 683,932), then all you need to do is to install snapshot and ask your customers to add you (your company snapchat account). Just create your SnapCode and share it with your customers to add / follow you. Then you can regularly SHARE YOUR STORY and customers can view them whenever they want.

Create your SnapCode here: https://accounts.snapchat.com/accounts/snapcodes

Number # 3 – Viber

Viber allows for free calls to and from people using Viber, and you can use it ViberOut for your PC as well. As a B2B marketer, you can use the “Public Chats” option, which allows people to follow the charts of companies, or a specific topic, etc. Users can also download sticker collections from brands.

Moreover, you establish a single contact point for the customers where they can call / reach irrespective of the location. Moreover, you communicate High-Resolution images (such as Posters / Offers / Event news etc.) With customers proactively.

These apps are still relatively young. It’s still an unexplored territory for B2B marketers. Before jumping into it and destroying your brand reputation, it’s highly recommended to understand your customers, research what type of tool they use in their smartphones and make a clear communication strategy. After all, it’s about how to use the proper mobile messaging marketing tools customer specifically.

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Future of Selling

Future of Selling

Dynamic Team Composition – Recipe for success

It’s 2013. We have come a long way. The world definitely didn’t come to an end but for the last few years, we are still experiencing the aftermath of  global financial crisis. Especially in Europe, Euro crisis has led the companies to close down units, plants and lay off employees. The pressure is more than ever, and the managers, entrepreneurs are faced with more challenges and responsibilities. By choosing the right team members, every manager or entrepreneur can outperform and success will be inevitable in any project. To do so, all you need five types of people in a team to make it dynamic and successful:

Executor

This is a go getter. This person is the factor of momentum, making sure deadlines are met and goals are reached. This is a positive catalyst who pushes the team to get the desired out. This is the voice of progress.

Mentor

This is your mentor, your hero, your north star. You want to be like this person. This person is a constant reminder that you can also do amazing things. You don’t only look up to him/her but you want to make this person proud. This is the voice of true authority.

Dynamic Team composition

Dynamic Team Composition

Joker

This person is full of positive energy. This person works passionately and at the same time keeps the team together. Known for cracking jokes, carrying smile and as a result the team gets benefitted from his/her positive vibes. This is the voice of motivation.

Innovator

This is a person full of new ideas. Someone who pushes you, who is always pushing him/herself and most importantly who makes you think. You want to keep this person energized, and enthusiastic. This is the voice of inspiration.

Doubter

This is the devil’s advocate, who asks the smart questions and sees problems before they arise. His/her perspective is very important. This kind of person wants you to be as safe as you are successful. This is the voice of reason.

If you are a manager, entrepreneur or even a student working in a team, try to identify the right people around you. The right types of people are the key factor for formulating the successful dynamic team that works.

P.S.: The post was inspired by Jessica Hagy, article published in Forbes magazine.