Best Mobile Messaging Marketing Tools for B2B Industries in EU

Ask any marketer, what tool they use for reaching out B2B customers in the EU. Most of them are likely to say, direct mails, social media, emails, etc. We have already seen many B2C companies, News Agencies, magazines, event-management agencies in America have started using several mobile messaging marketing tools to reach out to their customers and to enhance their brand presence.

Am I the only one who thinks that marketers can reach their B2B customer more easily and effectively using Mobile Messaging Marketing Tools? B2B industry in the EU is still using old school methods of acquiring and retaining their customers. Nothing wrong in that. But in order to stand out in the crowd, I think it’s time to step up and use unconventional tools create that WOW factor. Here’s my Top # 3 mobile messaging marketing tool for B2B industry in the EU.

Best Mobile Messaging Marketing Tools for B2B Industry in EU

Number # 1 – Whatsapp

54,9% people in western Europe owns at least one smartphone and that’s the highest in the world. For example, the Netherlands has one of the highest smartphone penetration rate in the world with 61% WhatsApp adoption rate. Imagine the number of customers you can reach out in one go. Moreover, Whatsapp has recently introduced Web Version, where typing and managing the contacts are even more easily than before.

As a B2B Company all you need to do is to have a fixed number, which your customers can add as a contact. You will not only be able to take care of customer request quicker, moreover, be able to reach them proactively with your latest offers/products.

Number # 2 – Snapchat

Snapchat – photo-sharing app has expanded in recent times to go beyond sharing disappearing photos. Snapchat has recently signed up with several companies such as BuzzFeed, Daily Mail, Cosmopolitan, MTV, Fusion, CNN, Vice, Food Network, People etc. The core idea is simple, “Less is More”; the users get to view the videos, images, news items in a very compressed format.

In the EU, this trend is still limited. By Snapchat, B2B Marketers can promote their events, showcase employer branding (for example, how it’s to work at X, Y, Z company). If your company doesn’t have the budget for paying $ 750,000 (Approx € 683,932), then all you need to do is to install snapshot and ask your customers to add you (your company snapchat account). Just create your SnapCode and share it with your customers to add / follow you. Then you can regularly SHARE YOUR STORY and customers can view them whenever they want.

Create your SnapCode here: https://accounts.snapchat.com/accounts/snapcodes

Number # 3 – Viber

Viber allows for free calls to and from people using Viber, and you can use it ViberOut for your PC as well. As a B2B marketer, you can use the “Public Chats” option, which allows people to follow the charts of companies, or a specific topic, etc. Users can also download sticker collections from brands.

Moreover, you establish a single contact point for the customers where they can call / reach irrespective of the location. Moreover, you communicate High-Resolution images (such as Posters / Offers / Event news etc.) With customers proactively.

These apps are still relatively young. It’s still an unexplored territory for B2B marketers. Before jumping into it and destroying your brand reputation, it’s highly recommended to understand your customers, research what type of tool they use in their smartphones and make a clear communication strategy. After all, it’s about how to use the proper mobile messaging marketing tools customer specifically.

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5 Simple check points for choosing your MBA

MBA, is the buzz word. As the world economy is getting tougher, global-local companies are looking for employees with high educational qualification. Many of the mid-career professionals face the need to do an MBA for moving ahead in their career. Hence, here’s my five (5) checklist for choosing your MBA.

Checkpoint # 1: Complete your MBA within 1 year instead of 2 years

Getting back to studies after a long break is already quite difficult; moreover, if you plan to quit your job and pursue an MBA, try to find an university which offers an MBA, the program in 1 year instead of 2 years. That one year will be nothing less than a pressure cooker, but end of the day it will be worth it. End of the course, you will not only have your diploma in your pocket, moreover, you will save 1 year compare to other professionals.

Checkpoint # 2: Value for money

There’s one crucial reason why I am suggesting you to go for a one year program instead of 2 years, and that’s money. For example, a Full time MBA cost around € 28,500 for one year of Maastricht School of Management. Now, that’s just the study cost. You also need a place to live, eat and do social activities. Now let’s do a simple math comparison between 1 year and 2 years MBA program:

 

That’s just a rough estimate, but the main message is, you will be able to save € 7.000 – € 8.000 just by doing MBA in 1 year instead of 2 years. Even you can say Bye Bye to your student loans sooner.

Checkpoint # 3: World Class accredited

If you are investing your savings or even if your company is investing, make sure you get the best quality learning from your MBA. One of the ways to ensure that is to see whether the university you’re planning to pursue your MBA from is world class accredited. Why? If the university is accredited by a reputable organization, it ensures the quality of a business school. Accreditation organizations ensure the quality standards of a business school, faculties, teaching methods, student services etc. ACBSP, AMBA, IACBE, AACSB is one of the well-known accreditation authorities.

 

Checkpoint # 4: Learn more from people than from books

You are mid-career professionals, you know the basic of business or at least you know how things run in the business world. You know the basic ABCD of the business world, now you want to do MBA to take your career to the next level. You can’t do that alone learning from lectures and books. The best place to learn is from the people, the classmates, who have vast years of experience in different industries, in different countries. You will not only learn how to deal with people from different countries and different cultures, but also will gather a vast amount of knowledge how to do business in different countries.

From my personal experience, when I did my MBA from Maastricht School of Management, we have students from 30 countries out of 56 students. We called ourselves the UN. While solving cases, the practical ideas that used to pop-up were amazing, which a book will never teach you. So, have looked into the past alumni list of the university, check their experience level, country etc. Before jumping for an MBA.

Checkpoint # 5: Scholarship / Fellowship

Last but not least, look for the grants, scholarship for your country. Searching for a scholarship is time costly, but if you can find a good one, it will save a lot of your money. You might don’t even need a loan. Think about it.

Also, a lot of time universities have fellowships of their own. Be blunt and directly contact the Admission officer whether there’s such possibilities. Most of the time it’s competitive basis. If you have a good application, it’s a worth trying for.

From my personal experience, I had to compete for Maastricht School of Management Fellowship program, but at the end I got 50% fellowship. It’s not only prestigious, but saved a lot of cost. So, invest some time in searching a scholarship, you will definitely get the return on investment (ROI) for the time you will spend.