A few hours ago, BMW Motorrad revealed it’s new concept motorcycle named Vision Next 100 at the “Iconic Impulses. The BMW Group Future Experience” exhibition in Los Angeles. The unique design of the motorcycle is inspired by the 1923 BMW R32.
Here are the few eye-catching features of the concept bike:
Click on the video below to view the official video of BMW Motorrad Vision Next 100:
BMW Motorrad Vision Next 100, is one of a series of concept vehicles from the various BMW Group brands that imagines what transportation will be like in future to come. It’s no doubt that the Vision Next 100 motorcycle is a unique concept of the genre compares traditional motorcycle in our current time.
Ask any marketer, what tool they use for reaching out B2B customers in the EU. Most of them are likely to say, direct mails, social media, emails, etc. We have already seen many B2C companies, News Agencies, magazines, event-management agencies in America have started using several mobile messaging marketing tools to reach out to their customers and to enhance their brand presence.
Am I the only one who thinks that marketers can reach their B2B customer more easily and effectively using Mobile Messaging Marketing Tools? B2B industry in the EU is still using old school methods of acquiring and retaining their customers. Nothing wrong in that. But in order to stand out in the crowd, I think it’s time to step up and use unconventional tools create that WOW factor. Here’s my Top # 3 mobile messaging marketing tool for B2B industry in the EU.
Number # 1 – Whatsapp
54,9% people in western Europe owns at least one smartphone and that’s the highest in the world. For example, the Netherlands has one of the highest smartphone penetration rate in the world with 61% WhatsApp adoption rate. Imagine the number of customers you can reach out in one go. Moreover, Whatsapp has recently introduced Web Version, where typing and managing the contacts are even more easily than before.
As a B2B Company all you need to do is to have a fixed number, which your customers can add as a contact. You will not only be able to take care of customer request quicker, moreover, be able to reach them proactively with your latest offers/products.
Number # 2 – Snapchat
Snapchat – photo-sharing app has expanded in recent times to go beyond sharing disappearing photos. Snapchat has recently signed up with several companies such as BuzzFeed, Daily Mail, Cosmopolitan, MTV, Fusion, CNN, Vice, Food Network, People etc. The core idea is simple, “Less is More”; the users get to view the videos, images, news items in a very compressed format.
In the EU, this trend is still limited. By Snapchat, B2B Marketers can promote their events, showcase employer branding (for example, how it’s to work at X, Y, Z company). If your company doesn’t have the budget for paying $ 750,000 (Approx € 683,932), then all you need to do is to install snapshot and ask your customers to add you (your company snapchat account). Just create your SnapCode and share it with your customers to add / follow you. Then you can regularly SHARE YOUR STORY and customers can view them whenever they want.
Create your SnapCode here: https://accounts.snapchat.com/accounts/snapcodes
Number # 3 – Viber
Viber allows for free calls to and from people using Viber, and you can use it ViberOut for your PC as well. As a B2B marketer, you can use the “Public Chats” option, which allows people to follow the charts of companies, or a specific topic, etc. Users can also download sticker collections from brands.
Moreover, you establish a single contact point for the customers where they can call / reach irrespective of the location. Moreover, you communicate High-Resolution images (such as Posters / Offers / Event news etc.) With customers proactively.
These apps are still relatively young. It’s still an unexplored territory for B2B marketers. Before jumping into it and destroying your brand reputation, it’s highly recommended to understand your customers, research what type of tool they use in their smartphones and make a clear communication strategy. After all, it’s about how to use the proper mobile messaging marketing tools customer specifically.
For a long time, I was thinking about writing an article on LinkedIn, specially focused on professionals who are in mid-level of their career or just finished their Masters and looking for a new career opportunity. There’s many blogs, articles written on how to make an ideal profile on LinkedIn. Most of the blogs touches the basic ground for sure, but I wanted to focus a bit more on how to increase your ranking in LinkedIn pragmatically.
So here’s my 7 simple ways to increase your ranking in LinkedIn…
Step # 1: Choose a professional picture
Let me get one thing straight in the beginning; “This is NOT Facebook”.
You can put your drinking, partying pictures, family pictures, selfies on Facebook, but not in LinkedIn. Recruiters appreciate a social employees, no doubt about that, but it will not help you land the dream job you are looking for. I have seen many users using their Passport photo as LinkedIn profile picture. Ask yourself this simple question…
“Are you applying for a visa via LinkedIn?”
So, please get a professional photo taken by a photographer. If you are a fresh graduate, can’t afford a photographer’s service charge. Just ask one of your friends, to take a picture of in outside in a park when it’s a sunny day or even you can take a picture in the university premises. Make sure your face is clearly visible and don’t forget to smile.
Step # 2: Start networking
Start connecting and networking with your colleagues, ex-colleagues, classmates. Spend a few minutes in sending a personalized invitation. LinkedIn provides standard templates, but it’s always appreciated / liked by recipients when you a little personal touch to it.
Also, don’t hesitate to add professional in your business fields or recruiters, but please add a line or two in the invitation, why you would like to connect to them. Don’t just send out add request, just for a sake of it, be professional.
Networking professionals will land you jobs and career opportunities before you know it.
Step # 3: Get your profile proofread by a professional
You may have a brilliant CV and excellent achievements, but you have grammatical mistakes in your profile, the likely hood of your getting called for an interview is lower. I work closely with HR colleagues in my current professions and I have seen CV’s getting rejected due to poor grammar skills. According Harvard Business Review, people who care about their writing demonstrate credibility, professionalism, and accuracy in their work.
Firstly, get your profile’s contents checked via free grammar checking software’s (for example: www.gingersoftware.com). Then ask your friend who is good in English
Step # 4: Don’t apply for just any jobs, because you are desperately looking for one.
A lot of fresh graduates and experienced professionals start applying for jobs out of desperation. Remember one thing, every time, every single hasty job application you send out, you are closing door to that company.
Read the job profile thoroughly, see the language requirements and skills. For example, usually in the Netherlands, if the employer is looking forward expats, they post the job in English. Don’t apply for a job where language requirement is Dutch or German or a language which you don’t know.
Most importantly, think through and adapt your CV accordingly based on the job you want to apply for.
Step # 5: Add achievements & extracurricular activities
While counselling many of professional networks and friend about how to make an ideal profile on LinkedIn, I encounter many saying “I don’t have any achievements in my professions”.
“You have worked 3-4 years and at a mid-level or managerial position, but don’t have any achievements??”
Think again? Achievements, not necessarily means that you have received a certificate for something. If you have an award or certificate, that’s great, put in on the LinkedIn profile under respective jobs or academic degrees.
On the other hand, if you don’t have any awards in paper, think once again. Maybe you have optimized or reduced cost to the company or achieved your KPI 100% or beyond. Or maybe you introduced or came up with an idea to make a project more efficient, which resulted in an increased sales.
It’s just a food for thought. End of the day, even the laziest man has achievement, you must be wondering how. As rightly quoted by Bill Gates, “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”
Last but not the least, don’t forget to add your extra curriculum activities. It represents your personality. For example, you were the class president, it shows your leadership skills or you were part of football team, which showcases that you are tend to be a team player.
Step # 6: Ask for recommendation and endorsement
You can always ask your colleagues and classmates to write a few lines about you, your work as a recommendation in the LinkedIn. You don’t necessarily have to ask via email. You can always casually ask them to do it in their free times. Remember one thing, Recruiters doesn’t know you as a person or doesn’t know your excellent interpersonal skills. The best way to showcase that, via your network or people who knows in professionally and personally via LinkedIn recommendation feature
Step # 7: Add the projects
Add the name of the completed projects that you have worked. By including the name of the projects, you will not only showcase that you have experience in handling / managing / contributing projects, but also it will work as keywords; and will increase your ranking in LinkedIn.
What is LinkedIn: it’s the world’s largest professional network with 300 million members in over 200 countries and territories around the globe. If you are looking for a job or want to take your business to the next, this is the right place to be.