For a long time, I was thinking about writing an article on LinkedIn, specially focused on professionals who are in mid-level of their career or just finished their Masters and looking for a new career opportunity. There’s many blogs, articles written on how to make an ideal profile on LinkedIn. Most of the blogs touches the basic ground for sure, but I wanted to focus a bit more on how to increase your ranking in LinkedIn pragmatically.
So here’s my 7 simple ways to increase your ranking in LinkedIn…
Step # 1: Choose a professional picture
Let me get one thing straight in the beginning; “This is NOT Facebook”.
You can put your drinking, partying pictures, family pictures, selfies on Facebook, but not in LinkedIn. Recruiters appreciate a social employees, no doubt about that, but it will not help you land the dream job you are looking for. I have seen many users using their Passport photo as LinkedIn profile picture. Ask yourself this simple question…
“Are you applying for a visa via LinkedIn?”
So, please get a professional photo taken by a photographer. If you are a fresh graduate, can’t afford a photographer’s service charge. Just ask one of your friends, to take a picture of in outside in a park when it’s a sunny day or even you can take a picture in the university premises. Make sure your face is clearly visible and don’t forget to smile.
Example : LinkedIn Profile Picture
Step # 2: Start networking
Start connecting and networking with your colleagues, ex-colleagues, classmates. Spend a few minutes in sending a personalized invitation. LinkedIn provides standard templates, but it’s always appreciated / liked by recipients when you a little personal touch to it.
Also, don’t hesitate to add professional in your business fields or recruiters, but please add a line or two in the invitation, why you would like to connect to them. Don’t just send out add request, just for a sake of it, be professional.
Example: Personalized message LinkedIn
Networking professionals will land you jobs and career opportunities before you know it.
Step # 3: Get your profile proofread by a professional
You may have a brilliant CV and excellent achievements, but you have grammatical mistakes in your profile, the likely hood of your getting called for an interview is lower. I work closely with HR colleagues in my current professions and I have seen CV’s getting rejected due to poor grammar skills. According Harvard Business Review, people who care about their writing demonstrate credibility, professionalism, and accuracy in their work.
Example: Good Profile Content
Firstly, get your profile’s contents checked via free grammar checking software’s (for example: www.gingersoftware.com). Then ask your friend who is good in English
Step # 4: Don’t apply for just any jobs, because you are desperately looking for one.
A lot of fresh graduates and experienced professionals start applying for jobs out of desperation. Remember one thing, every time, every single hasty job application you send out, you are closing door to that company.
Example: LinkedIn Job
Read the job profile thoroughly, see the language requirements and skills. For example, usually in the Netherlands, if the employer is looking forward expats, they post the job in English. Don’t apply for a job where language requirement is Dutch or German or a language which you don’t know.
Most importantly, think through and adapt your CV accordingly based on the job you want to apply for.
Step # 5: Add achievements & extracurricular activities
While counselling many of professional networks and friend about how to make an ideal profile on LinkedIn, I encounter many saying “I don’t have any achievements in my professions”.
“You have worked 3-4 years and at a mid-level or managerial position, but don’t have any achievements??”
Think again? Achievements, not necessarily means that you have received a certificate for something. If you have an award or certificate, that’s great, put in on the LinkedIn profile under respective jobs or academic degrees.
Example: Achievements LinkedIn
On the other hand, if you don’t have any awards in paper, think once again. Maybe you have optimized or reduced cost to the company or achieved your KPI 100% or beyond. Or maybe you introduced or came up with an idea to make a project more efficient, which resulted in an increased sales.
It’s just a food for thought. End of the day, even the laziest man has achievement, you must be wondering how. As rightly quoted by Bill Gates, “I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”
Last but not the least, don’t forget to add your extra curriculum activities. It represents your personality. For example, you were the class president, it shows your leadership skills or you were part of football team, which showcases that you are tend to be a team player.
Step # 6: Ask for recommendation and endorsement
You can always ask your colleagues and classmates to write a few lines about you, your work as a recommendation in the LinkedIn. You don’t necessarily have to ask via email. You can always casually ask them to do it in their free times. Remember one thing, Recruiters doesn’t know you as a person or doesn’t know your excellent interpersonal skills. The best way to showcase that, via your network or people who knows in professionally and personally via LinkedIn recommendation feature
Example: Recommendations in LinkedIn
Step # 7: Add the projects
Add the name of the completed projects that you have worked. By including the name of the projects, you will not only showcase that you have experience in handling / managing / contributing projects, but also it will work as keywords; and will increase your ranking in LinkedIn.
Example: Projects in LinkedIn
What is LinkedIn: it’s the world’s largest professional network with 300 million members in over 200 countries and territories around the globe. If you are looking for a job or want to take your business to the next, this is the right place to be.