Features of Vision Mercedes Maybach 6 Coupe

Mercedes once again surprised the world with launch of Vision Mercedes-Maybach 6 Coupe at Pebble beach concours d’elegance.

Here’s all the available technical specifications & an infographic…

Mercedes_Specifications_Vision_Maybach6_Coupe_Amit_Biswas_Features.png

  • Length 6 meters
  • Height 1.33 meters
  • Width 2.1 meters
  • Wheel Diameter 24 inch
  • 0-100km/h ‘Under 4 seconds’
  • Top speed Limited to 250 km/h
  • EV range Over 500km (300 miles)
  • Electric motor 550kW (equivalent to 750bhp)
  • Battery capacity 80kWh
  • Rapid charge 350kW charging ability – 5 mins enough for 100 kilometers range

mercedes_specifications_vision_maybach6_coupe_amit_biswas_features_gif

Feel free to add your views / comments and share it on the social media channels.

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Tips for Boosting your Social Selling Index ( SSI ) Score

LinkedIn’s definition of LinkedIn’s Social Selling Index (SSI) is a measure that ranks a company or individuals’ utilization of LinkedIn as a social selling tool. Based on four variables your SSI score is being calculated

  • Data about your professional brand
  • Data about your use of LinkedIn to find prospects
  • Data about your engagement on LinkedIn
  • Data about your relationships

Before I proceed with how to boost your Social Selling Index, it’s important to understand. What’s social selling and why it’s so important ?

Social Selling

Social selling is leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals / KPI.

Why is it so important ?

Days of Cold Calling are over. Buyers are more aware of you and your products than ever before, Thanks to various social media channels. It’s utterly important to know the need of your buyer, know what problem(s) your buyer is facing and learn about his/her interest. As a sales person you need to step up to Industry 4.0 level, where information is readily available.

And that’s where social selling can help B2B buyers.

This sales technique enables better sales lead generation. You can learn about your buyers need, problems and solutions he/she is looking for. It eliminates the need for awkward cold calling. When you make your first call to your prospective customer, you directly provide answers to his/her problem. Which enables you to create stronger impression and helps you to build and maintaining relationships is easier within the network. According to LinkedIn Research Center, you are 51% more likely to hit quota if your SSI score is good.

Check your Social Selling Index here: https://www.linkedin.com/sales/ssi

So, now that I got your attention, here’s how to improve your Social Selling Index (SSI) Score:

Personal_Professional_Brand_Amit_Biswas

  • Complete your profile: Before approaching any future customer, you must complete your profile 100% and make sure you have a professional representable profile picture.
  • Add Rich Multimedia: use the rich content on your profile such as your company website, presentations, and videos etc related to your function.
  • Give & Get Endorsed: Request your existing customers, colleagues to endorse you. Endorsed others, request for recommendation.

Networking_Connect_to_right_people_Amit_Biswas

  • Stay hungry and proactive: Search and find your prospective customers via LinkedIn or LinkedIn Sales Navigator tool. Don’t just send out random request. Always add personal touch why do you want to connect to that person.
  • Use Filters: Use the detailed filter criteria’s of LinkedIn Sales Navigator to find the right clients. With recent updates of LinkedIn Sales Navigator, it automatically organizes the search results based on the decision maker. It’s always learning and improving.
  • Regular Follow up: Stay on top of their mind. You are not the only one who is contacting them for business. So you should regularly check-up and engage with your clients.

Engage_Insight_Amit_Biswas

  • Daily Engagement: Spend just 15 mins per day to like and comment shared by your prospective customers.
  • Share Contents: Share relevant contents, research, articles which are industry related and can add value to your peers and future customers. Establish yourself as an expert.
  • Join Groups: Join groups related to your industry and actively engage in niche discussion. By sharing your view and expert opinion you can open doors to business which you have not even thought of.

Building_relationships_Amit_Biswas

  • Use InMail: You can contact ANYONE in LinkedIn platform by using credible InMail service of LinkedIn and LinkedIn Sales Navigator. Reach out to your prospective customers and engage in genuine discussion.
  • Grow your network: to start with, connect with your ex-colleagues, current colleagues. And if you want to connect with prospective customers, make sure you add a genuine message / introduction stating why you want to add him/her in your professional network. Use Team Link / Mutual connections to introduce you to your prospective customer. A warm introduction will take you a long way.
  • Target the decision makers: Your time is valuable. So, focus on connecting with people who will make the decisions at the end of the day. In the B2B scenario, there’s up to 12 people sometime involved, before you get your golden RFQ. So, use the LinkedIn Sales Navigator to narrow down to the persons who make the final decision.

 

If you are new in LinkedIn and the concept of Social selling. Then, you need to spend at least 1-2 hrs just one day in the beginning to set your profile right. After that, if you regularly spend 15~20 mins daily, and follow the above tips, in no time your SSI score will boost up in no time.

Feel free to add your comments / view / your opinion, if you have better practice or examples for boosting your social selling index.

 

Best Mobile Messaging Marketing Tools for B2B Industries in EU

Ask any marketer, what tool they use for reaching out B2B customers in the EU. Most of them are likely to say, direct mails, social media, emails, etc. We have already seen many B2C companies, News Agencies, magazines, event-management agencies in America have started using several mobile messaging marketing tools to reach out to their customers and to enhance their brand presence.

Am I the only one who thinks that marketers can reach their B2B customer more easily and effectively using Mobile Messaging Marketing Tools? B2B industry in the EU is still using old school methods of acquiring and retaining their customers. Nothing wrong in that. But in order to stand out in the crowd, I think it’s time to step up and use unconventional tools create that WOW factor. Here’s my Top # 3 mobile messaging marketing tool for B2B industry in the EU.

Best Mobile Messaging Marketing Tools for B2B Industry in EU

Number # 1 – Whatsapp

54,9% people in western Europe owns at least one smartphone and that’s the highest in the world. For example, the Netherlands has one of the highest smartphone penetration rate in the world with 61% WhatsApp adoption rate. Imagine the number of customers you can reach out in one go. Moreover, Whatsapp has recently introduced Web Version, where typing and managing the contacts are even more easily than before.

As a B2B Company all you need to do is to have a fixed number, which your customers can add as a contact. You will not only be able to take care of customer request quicker, moreover, be able to reach them proactively with your latest offers/products.

Number # 2 – Snapchat

Snapchat – photo-sharing app has expanded in recent times to go beyond sharing disappearing photos. Snapchat has recently signed up with several companies such as BuzzFeed, Daily Mail, Cosmopolitan, MTV, Fusion, CNN, Vice, Food Network, People etc. The core idea is simple, “Less is More”; the users get to view the videos, images, news items in a very compressed format.

In the EU, this trend is still limited. By Snapchat, B2B Marketers can promote their events, showcase employer branding (for example, how it’s to work at X, Y, Z company). If your company doesn’t have the budget for paying $ 750,000 (Approx € 683,932), then all you need to do is to install snapshot and ask your customers to add you (your company snapchat account). Just create your SnapCode and share it with your customers to add / follow you. Then you can regularly SHARE YOUR STORY and customers can view them whenever they want.

Create your SnapCode here: https://accounts.snapchat.com/accounts/snapcodes

Number # 3 – Viber

Viber allows for free calls to and from people using Viber, and you can use it ViberOut for your PC as well. As a B2B marketer, you can use the “Public Chats” option, which allows people to follow the charts of companies, or a specific topic, etc. Users can also download sticker collections from brands.

Moreover, you establish a single contact point for the customers where they can call / reach irrespective of the location. Moreover, you communicate High-Resolution images (such as Posters / Offers / Event news etc.) With customers proactively.

These apps are still relatively young. It’s still an unexplored territory for B2B marketers. Before jumping into it and destroying your brand reputation, it’s highly recommended to understand your customers, research what type of tool they use in their smartphones and make a clear communication strategy. After all, it’s about how to use the proper mobile messaging marketing tools customer specifically.

Future of Selling

Future of Selling

5 Project Management Lessons to Learn from NASA’s New Horizons Probe Project

“New Horizons space probe”, “Pluto flyby” are the current buzzword. Tuesday, 14th July, 2015, was that historic moment; where we have proved once again the capability of you and me, us the humans. New Horizons blasted off in January 19 2006, and was the fastest launch recorded, reaching speeds of over 36,000 miles per hour. The spacecraft passed the Moon after just nine hours, around eight times quicker than the Apollo program, and reached Jupiter the following year. After 9.5 years, and traveling more 5 billion kilometers it had reached the orbit of Pluto and even sent back mind boggling images of the youngest planet in our solar system, Pluto.
The New Horizons project is a success. But, that success didn’t come over night. Just like any business projects we carry out in our professional lives, it was a project for NASA. In our business world, we do many projects every year. Some fails, some succeeds and some succeeds beyond expectation. After reading several articles, watching documentaries about New Horizons space probe projects, I personally thing, there’s 5 crucial factors which has lead this project to a successful project. We can surely learn from it and implement in our business projects to make them successful.

Factor # 1 : Team

Without the right team in place, any strategy and plan has the potential of completely falling apart. The New Horizons team comprised of 4 majors teams -Team Leaders, Science Team, Co-Investigators, and Team Leads with defined responsibilities and goal. It is important to assign the right people to each aspect of the project and make sure that they are working well together.

New Horizons Space Probe Project Team

New Horizons Space Probe Project Team

Factor # 2 : Planning

Proper and Detailed planning sets up a project for success from the start. It’s crucial that all the team members are involved in the planning process and always know in which direction the project is going to go. Planning can help the team to meet deadlines and stay organized. For example, New Horizons team planned way ahead in time to ensure that the probe was able to reach Pluto when it’s nearest to us. It’s crucial to remember that Pluto follows a highly elliptical orbit around the Sun. At the closest point of its orbit, called perihelion, Pluto gets to within 4.44 billion km from the Sun. The team planned way ahead in time to ensure that the New Horizons probe reached when Pluto is at the closest point of its orbit. Hence, the probe was able to reach Pluto in quickest time possible at a reliable and realistic time-scale.

Planning_New_Horizons_Probe

Planning New Horizons Probe

Factor # 3 : Foreseeing Risk

During the planning phase, it’s crucial to produce probable list of risks with an action plan for the risks that the project could face. For example, the new Horizons probe is traveling at speed of 84,000 kilometers per hour. Even a small rice grain size space rock can damage the equipment’s on board. The new horizons team were able to take care of this ensuring that the radio antenna was always faced towards the path direction so that if any small objects will hit the large antenna and won’t damage the equipment’s behind it. This gave the team confidence and resulted in success in the project.

New Horizons Risk Amit Biswas

New Horizons Risk Management

Factor # 4 : Improvising

Projects rarely go off exactly as planned. Even after identifying and going through probable risks, teams faces unforeseen risks. It doesn’t mean that that project should be stopped and restarted again. Stopping or restarting a project can be highly costly in terms of money and time. It important to improvise. It’s crucial to openly communicate within the team about it and trying to find a smart solution with least cost and time. Same happened with the New Horizons team. They launched the probe on January 19, 2006. They later realized that they had miscalculated the orbit of Pluto as they didn’t have a lot of information about the planet’s orbit. Later with improvement of technology and in combination with images captured by researchers, the team was able to find the accurate info about the orbit. Hence, they were able to send information to the probe in advance to save the project from total failure.

New_Horizons_Trajectory_Data

New Horizons Space Probe Improvising

Factor # 5 : Project Continuation & Closure

If a project does not have strong closure or succession planning, then it has the potential to continue to consume resources. The project team must be firm and agree that all critical success factors have been met. Some cases, projects turn into actions or evolves into daily routines of the team members. It has to be clearly defined in the project scope, whether the project will end once it has achieved a certain goal or will it continue and evolve to be part of daily work. For example, the New Horizons space probe has received his goal of taking images of Pluto and sending them back. But, it will now continue to go further and explore the universe beyond Pluto till 2030. It’s a classic example of project continuation even after it has completed its main goal.