Best Mobile Messaging Marketing Tools for B2B Industries in EU

Ask any marketer, what tool they use for reaching out B2B customers in the EU. Most of them are likely to say, direct mails, social media, emails, etc. We have already seen many B2C companies, News Agencies, magazines, event-management agencies in America have started using several mobile messaging marketing tools to reach out to their customers and to enhance their brand presence.

Am I the only one who thinks that marketers can reach their B2B customer more easily and effectively using Mobile Messaging Marketing Tools? B2B industry in the EU is still using old school methods of acquiring and retaining their customers. Nothing wrong in that. But in order to stand out in the crowd, I think it’s time to step up and use unconventional tools create that WOW factor. Here’s my Top # 3 mobile messaging marketing tool for B2B industry in the EU.

Best Mobile Messaging Marketing Tools for B2B Industry in EU

Number # 1 – Whatsapp

54,9% people in western Europe owns at least one smartphone and that’s the highest in the world. For example, the Netherlands has one of the highest smartphone penetration rate in the world with 61% WhatsApp adoption rate. Imagine the number of customers you can reach out in one go. Moreover, Whatsapp has recently introduced Web Version, where typing and managing the contacts are even more easily than before.

As a B2B Company all you need to do is to have a fixed number, which your customers can add as a contact. You will not only be able to take care of customer request quicker, moreover, be able to reach them proactively with your latest offers/products.

Number # 2 – Snapchat

Snapchat – photo-sharing app has expanded in recent times to go beyond sharing disappearing photos. Snapchat has recently signed up with several companies such as BuzzFeed, Daily Mail, Cosmopolitan, MTV, Fusion, CNN, Vice, Food Network, People etc. The core idea is simple, “Less is More”; the users get to view the videos, images, news items in a very compressed format.

In the EU, this trend is still limited. By Snapchat, B2B Marketers can promote their events, showcase employer branding (for example, how it’s to work at X, Y, Z company). If your company doesn’t have the budget for paying $ 750,000 (Approx € 683,932), then all you need to do is to install snapshot and ask your customers to add you (your company snapchat account). Just create your SnapCode and share it with your customers to add / follow you. Then you can regularly SHARE YOUR STORY and customers can view them whenever they want.

Create your SnapCode here: https://accounts.snapchat.com/accounts/snapcodes

Number # 3 – Viber

Viber allows for free calls to and from people using Viber, and you can use it ViberOut for your PC as well. As a B2B marketer, you can use the “Public Chats” option, which allows people to follow the charts of companies, or a specific topic, etc. Users can also download sticker collections from brands.

Moreover, you establish a single contact point for the customers where they can call / reach irrespective of the location. Moreover, you communicate High-Resolution images (such as Posters / Offers / Event news etc.) With customers proactively.

These apps are still relatively young. It’s still an unexplored territory for B2B marketers. Before jumping into it and destroying your brand reputation, it’s highly recommended to understand your customers, research what type of tool they use in their smartphones and make a clear communication strategy. After all, it’s about how to use the proper mobile messaging marketing tools customer specifically.

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10 Must have Smartphone apps for any business professional

“Worldwide Smartphone Users Cross 1.75 Billion Mark” –  eMarketer 

Most of us, who is reading this article right now, own a Smartphone.  Especially, if you are a reader from the Netherlands, where almost 53% + of the population usages Smartphones, then you definitely contributed a lot in reaching the 1 billion mark. I personally own a Smartphone (Android) since 2010. Yes, a bit of late mover, but definitely one of the highest users of Smartphones.  When I say “highest users”, I meant to say, I make the most out of my Smartphone in both personal and professional lives.

It’s not just a phone we are talking about; in fact, we are actually carrying a fully-fledged computer with limitless capabilities. It has helped me to increase my productivity in professional life significantly. It’s not only the phone that matters, moreover, that apps that we can use makes the difference.

Today, I am going to share the apps that I use in my professional life and I believe it will help you irrespective of the industry or function you work in.

DropBox

Dropbox is one of my most favorite app of all time. It is a free service that lets you bring all your photos, docs, and videos anywhere. After you install Dropbox on your computer, any file you save to your Dropbox will automatically save to all your computers, your Android device, and even the Dropbox website! With the Dropbox app, you can take everything that matters to you on the go. Once you have dropbox, it doesn’t even matter if your laptop or PC is broken or got lost. Each and every important file of yours will be saved online. Not only that, you will be able to share Big files with your colleagues without even sending it. It auto-sync itself, so every word you write and everything that you save within the “Dropbox” folder will be most up-to-date.

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Everdroid

Many times, we lose our valuable contacts and data if our phone is stolen or broken. Many times, mobile telecom operators charge huge amount of money to back-up your contacts and data. Once you have downloaded and synced your contacts (For Free), you will be able to access from the web or any computer, access your phone live without having physical access to it. It’s even getting better; for instance, you have a really old model phone, now you want to upgrade to Smartphone without re-entering all the contacts manually. Yes, now you can with Everdroid. It auto syncs all your contacts online. It’s simple, easy and worth downloading.

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Go Email Widget

Are you still worried about missing your important emails? Are you still searching for a simple and useful email app? Now you have GO Email Widget. Once you have it, you can just send/receive emails directly on your screen. Absolutely no need to open any email app!

GO Email Widget supports most of the popular email boxes in the world. It provides you a fast and simple way to configure your account. You can do everything you want just like how you do it in any email app.

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PowerPoint Keynote Remote

PowerPoint Keynote Remote is a free app which allows you to control your PowerPoint presentation with your Smartphone. Many times, we face problems in installing PPT remote without laptops when presenting outside the office or in different meeting room. With PowerPoint Keynote Remote, you don’t have to worry about that anymore. All you have to do is to connect from your phone to your Windows or Mac OS X computer with either Bluetooth or Wi-Fi. Then, you will be able to change slide with a single click, swipe or the volume buttons on the phone. And at the same time get access to a number of features that maximize your ability to deliver the presentation.

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Swype

Gone are the days, when you type. Moreover, it can be a hassle to type in Smartphone for some people as its touch sensitive. With swype you can enter words by sliding a finger or stylus from letter to letter, lifting only between words. It’s faster; it’s smart and it ridiculously accurate. The app itself is always learning new words. So in case you are using modern terminology, all you have to do is to type it once, then afterwards you can swype all the way. So, why Type when you can swype faster.

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Google Translate

In an era of globalization, we have to travel to so many countries for business purposes. Language problem can be a great barrier in the countries where people don’t speak a common language. That’s where Google Translate can come really handy. It translates words and phrases between more than 65 languages. It also translates by speaking the text instead of typing it (17 languages), allows to use camera to take a picture and brush text to translate (available on Android 2.3 and above) and also allows to listen to your translations spoken aloud (40 languages).

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Do it Tomorrow

One of the very important things, I have learned from Dutch/German people, is how to be organized. Trust me, they have perfected this habit. Most of the people here, always carries a notebook to write down when to do what, and one which day.

Well, personally, I am not a big fan of carrying a small notebook around. So, I was looking a smart solution which I can use it in my smartphone. And then I came across. “Do It Tomorrow”. This app simply has two plain text lists of the tasks you need to do today and tomorrow. Can’t finish something today? It’ll automatically be added to tomorrow’s list, ready for you to conquer later. Keeping up with the things you need to do isn’t much harder. Just type in the things you want to do today or tomorrow in the top line on their respective pages. Hit enter to add the task, and you can then immediately start typing in your next task. Each of the tasks looks somewhat like they’re written by hand, with the Vavont font and drawn arrows.

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CamCard

Business cards can be really old fashioned, yet its irreplaceable. I personally have a card holder where I always keep all the business cards from my professional network. But, do I always carry it with me everywhere, I go? NO, I don’t!! So, I ended up looking for a solution and came across this beautiful app called “CamCard”. It scans and adds all the information in my contact list as well as helping me to look up in LinkedIn. I am using it for a long time and trust me, you are going to love it.

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News Republic

Reading news were so much interesting before I found this app. For example, if you are working in Automotive industry or Telecom industry, all you have to do is select the topic and you will get personalized news from that particular industry. It’s visually superb and allows you to view all latest news about your favorite topics around the world. Now you will be able to enjoy complete articles with photos and videos from trusted sources on all the national and international news on: Politics, Elections, Sports, Business, Technology, Apps, Entertainment, People, Tennis, Football, Rugby, Movies, Gossip, TV, Books, Music and etc.

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Whatsapp

You must be wondering, Why am I suggesting Whatsapp for business use? Well, you can’t replace the use of email in business world. But, when it comes to internal communication within your company or team, Whatsapp can be quite effective. You can create your own group containing your team members and just can send a small message for the day to day activity. Also, one on one communication between you and your subordinate/superior can be more efficient, as you might not be in front of laptop to check emails but your phone is always with you to receive the message. So, think about it, it’s time to redesign your communication within your team members.

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Please feel free to suggest the apps you use in your daily professional life, which has done change the way you work and made you more productive. Keep Sharing and Keep Learning.

🙂